For example, users still need to search for a brand's exact username or scan a Snapcode to find the company. When following a business on Snapchat, it's hard to tell if you're following the actual company or just another account posing as such.Īside from the account confusion, Snapchat's platform also makes it difficult for users to search, find, or discover new brands. Based on the fact that none of these accounts are still posting, it seems that they quickly found that Snapchat's platform did not do them any favors.įor example, since branded individual accounts are essentially the same as personal accounts, there's essentially no difference between businesses and people on the platform. However, marketing on Snapchat hasn't always been easy.īetween 20, brands like NASA, Warby Parker, and Sour Patch Kids started their Snapchat strategies by creating individual accounts.
0 kommentar(er)
